In response to consumer demand for comfortable, sustainable clothing, Eastman launched its Naia™ Renew cellulosic staple fibre in the growing women’s casual wear and loungewear market, a biobased fibre that is sustainable from its origin to end of life. Sourced from 60% wood pulp harvested from responsibly managed forests and plantations and 40% recycled waste plastics, it can be produced at scale to deliver sustainability without compromise to the fashion world. Naia™ Renew staple fibre has inherent softness, is quick drying and reduces garment pilling.
