Three names are added to the official calendar of Mercedes-Benz Fashion Week Madrid, which will take place from 8 to 11 April, 2021 at IFEMA. Pablo Erroz, Otrura and Maite by Lola Casademunt join the official catwalk calendar. The three firms have a track record of recognised prestige and their participation has been endorsed by the favourable assessment of the MBFWMadrid Fashion Committee, the event’s advisory body, and their incorporation will bring new discourse and creative language to the event.
Both the Toledo designer Ulisés Mérida and the Madrid designer Maya Hansen, regulars in previous years at MBFWMadrid, return in this edition with new formats for the presentation of their collections. Both designers, important protagonists of Spanish fashion, are committed to presenting their collections in different formats adapted to the new situation.
A hybrid format
The 73rd edition of MBFWMadrid maintains its commitment to a hybrid format, alternating face-to-face fashion shows with performances, fashion film screenings, as well as presentations and fashion shows from the off program. All this content can be viewed and followed through the official website of MBFWMadrid, which, as in the previous edition, will include extra content with fashion and participating designers as the stars. Due to the health situation, all collections will be presented under strict safety and capacity control measures.
