Leading b2b digital wholesale platform, BrandLab360, introduce major breakthrough in product development by creating the world’s first ever virtual reality merchandising tool and launch the world’s first – a fully immersive virtual trade show. This new product development will transform the way buyers and brands complete digital orders.
Buyers explore the virtual showrooms as first-person avatars and are now able to pick up specific items from various collections and add them to an interactive digital rail. This new ‘assortment builder’ technology enables the buyer to instantly visualise selections which once confirmed can be sent straight to order.
“This new development is a major breakthrough in that it recreates the real life fashion buying experience. Unlike the majority of digital showrooms, that are essentially b2b e-commerce platforms, our technology mimics real life in as much depth as possible because we understand that human relationships and interactivity will always remain the most important factor in our industry,” said Jennifer Drury, Co-Founder & CEO BrandLab.
In addition to the new assortment builder technology, BrandLab360 will be launching the first immersive fashion virtual trade event, aimed to virtually connect retailers and brands globally. BrandLab360 Live will take place on 4th – 5th March 2021, hosting up to 100 edited brands from all over the world including Timberland, Sketchers, HULA, Wacoal, Steve Madden and Freya.
