Graduate Fashion Foundation is excited to announce it will be returning to London Fashion Week for the fourth season this February, working in collaboration with Visualist, the new productivity suite for fashion creatives, to further elevate some of the exciting talent that was discovered at Graduate Fashion Week 2020 to a global audience. Six exciting emerging designers have been selected to be featured as part of the Graduate Fashion Foundation Digital Designer Profile throughout London Fashion Week, 19th – 23rd February 2021.
This opportunity has been created by Graduate Fashion Foundation to help its graduate fashion innovators launch their brand to a global audience, giving them access to develop relationships with renowned global stores and publications. Launched in June 2020, the LFW digital platform is the official LFW Digital Hub, hosting evergreen multimedia designer content, accessible to both industry professionals and global fashion consumers alike. The LFW Designer Platform embraces the cultural commentary, creativity and humorous spirit for which British fashion is renowned for.
GFF partnered with Visualist and their team of creatives to produce this season’s digital designer content for LFW, including an innovative photoshoot and video creation for all six designers. The team at Visualist met the cast and crew for the very first time on shoot day and instead of being physically on set, the six designers who are spread across the UK and Portugal, participated remotely via private livestream to be able to direct and guide the styling of their collections.
