Decathlon UK and RED January have partnered to promote healthy bodies and healthy minds throughout the month of January. Not only that, but Decathlon will also be donating sports equipment to local communities to help them stay active and improve their mental wellbeing.
RED January is a free nationwide initiative aimed at encouraging people of all abilities and backgrounds to get active every day in January to beat the blues away. In 2020 more than 50% of all RED January participants experienced reduced levels of stress and depressive symptoms as a result of their increased physical activity. January is typically a challenging month and this year is certainly no exception, with the third lockdown facing the country presenting a unique set of challenges for the nation’s mental health. However the new year also represents an opportunity to start afresh with a new you.
As one of the UK’s leading sports retailers, Decathlon is well placed to help the nation maintain a healthy body and healthy mind during this difficult time. Decathlon’s PLAY platform offers free expert sports advice and tips. There are over 1,500 live articles and videos, with new content added daily.
Alongside tips on how to stay active, inspirational stories are also available on Decathlon’s newly launched “The Power of 10 Podcast.” Decathlon ambassador and former Olympic Skier, Graham Bell, discusses the role fitness plays in the physical and mental wellbeing in the lives of stars of sport and media. Each episode delivers an easy take home message to maintain a healthy body and mind, helping listeners to lead happier lives.
Hannah Beecham, Founder and CEO of RED January, says: “I was originally inspired to start RED January after witnessing the transformative effect that regular exercise had on my mum’s mental health. Since then, almost 200,000 people have kick started their year in a positive way! We know that the nation needs a positive goal to get them through this challenging period in time, and we strongly believe that RED January 2021 can help.”
