Starting with the AW21 collection, be happy!’s seasonal highlights will become sustainable highlights as the brand offers its popular print shirts and matching pants made from organic cotton on two delivery dates. The basic pieces will be complemented by new shirt styles, and packaging will be removed to stay true to the sustainability theme, avoiding unnecessary waste.
In August be happy! is featuring a print of a squirrel hiding from the rain to go with a winter green or ivory print in a knit look. Alternatively, the shirt can be combined with the lettering ‘No Rain, no Flowers’ that hints to the sustainability theme. In October the Sustainable Highlights collection presents a classic red-on-ivory winter lodge print on pants and a night dress. This can be combined with the penguin print shirt as well as the plain-coloured ‘Planet Earth first’ shirt.
