Bluebella is one of the UK’s fastest growing private companies as sales soared by 77% over the last three years. The London-based lingerie brand was ranked 28th in the Sunday Times Fast Track 100 Covid-19 Edition, focusing on companies who have boomed during the pandemic.
Sales have shot up to £8.7 million – fuelled by the “Instagram generation” of 546,000 followers on the social media platform who love its products. American expansion is a key part of the success through stockists including Victoria’s Secret, Revolve and Nordstrom. The Sunday Times reported some of 2020’s success including a virtual fashion show in May where customers filmed themselves at home wearing Bluebella’s products.
Bluebella CEO and founder Emily Bendell said: “We are delighted to have featured so prominently in the Sunday Times list after what has been a really challenging year for everyone. The Bluebella team have responded amazingly to the crisis and we’ve been thrilled to introduce Bluebella to so many new customers this year.”
