Freemans have started the Christmas celebrations with the release of their first prime time TV ad and a host of digital and social media activity. The #BeMoreFestive campaign includes a heart-warming homage to our favourite musical movie moments, aiming to hit the right note with an upbeat positive message in the most extraordinary season retail has ever seen.
Chief Customer Officer, Richard Cristofoli said: “We’re incredibly excited to launch the Freemans Christmas campaign. We’re passionate about bringing some festive cheer to the nation – however we end up celebrating this year, we’re all looking to really go for it in our homes and be more festive!”
The #BeMoreFestive campaign builds on Freemans’ #BeMoreFree brand relaunch in September that saw awareness more than doubling and marked an impressive sales increase for the brand. Highlights from Freemans extensive new gifting range are also published in a 172 page ‘Ultimate Christmas Gift Guide’ which is being sent out to over half a million customers.
