Pantee launches on Kickstarter today, bringing their first collection of sustainable underwear made from up-cycled t-shirts to life. Designed by women, their innovative approach uses materials already in existence, preventing unused garments from going to waste and demanding less water in the supply chain. Starting from £59.00 and offering three styles of bras and briefs, each set has been thoughtfully designed for ultimate comfort with no compromise on style.
Founded in 2019 by sisters Amanda and Katie McCourt and brought to life remotely during the pandemic, Pantee is committed to rethinking waste and to making high-quality products in a better way. “When we learnt about the number of garments going to waste each year, we just had to do something about it,” said co-founder, Amanda McCourt. “We are proud to have created a collection that pushes the boundaries of what can be achieved through up-cycling.”
The fashion industry produces 10% of global carbon emissions and is responsible for 20% of the world’s wastewater. Its impact is catastrophic, yet around 30% of all clothes made are never even sold. “Every year $120B worth of unused textiles just sits in warehouses collecting dust, being burned or sent to landfill. This matters now more than ever as the world is experiencing a crisis of supply. Keeping deadstock fabrics in circulation longer means we can slow down the rate of textile production. It’s a win-win-win for people, planet, and profit!” explains Stephanie Benedetto, CEO of deadstock marketplace Queen of Raw.
Creating underwear from t-shirts is just the start for these sisters. They have built ethical and sustainable practices into the core of their business from the production floor to the customer’s door. Every order is packaged in plastic-free, recyclable packaging, and Pantee has also committed to offsetting all carbon emissions produced in its process and plants one tree for each order.
