Hyosung has developed new creora® Color+ elastane for natural blended materials to address consumer desire for more colour variety in comfort apparel made with natural fibres. The new development was introduced at Interfilière Connect taking place online September 2-30, 2020 and has the same performance stretch characteristics as Hyosung’s flagship fibre, creora® Power Fit, with the added benefit of providing richer colours in natural and cellulose yarns.
“As regular elastane does not take colour well, it is a challenge to achieve all-over, rich colour when dyeing it with natural fibres such as cotton, rayon, and modal,” said Simon Whitmarsh-Knight, Hyosung EMEA Marketing Director. “With new creora Color+, brands can now offer consumers fashionable, colourful apparel made with natural fibres without ever having to worry about the dreaded grin-through.”
As demand for sustainable materials continues to rise, Hyosung will also present its expanded multi-function regen collection of GRS-certified recycled elastane, nylon and polyester fibres made with 100% reclaimed waste at Interfilière Connect.
On Thursday, September 17th at 11:00-11:30AM CET, Hyosung European Marketing Manager, Julia Nam, and EMEA Marketing Director, Simon Whitmarsh-Knight will join Dominique Demoinet of DLD Consulting in an Innovation Encounters Meet Up to discuss how the company is overcoming COVID-19, its move to digital, and the importance of consistent innovation. The conversation can be viewed on the Interfilière Connect website.
