Circular sunglasses brand Yuma Labs raised 20.628 euros in just 48 hours (double the initial goal) in their crowdfunding campaign to produce a new collection of sunglasses completely made out of recycled plastic waste and easy to send back when their life ends. That way, the sunglasses can be recycled again, thus closing the loop and putting a halt to plastic waste. So far, their crowdfunding campaign already got backed by 154 people but it will run until 10 September, giving the sunglasses brand plenty of time to raise even more.
Next to that, the company launched new branding for more awareness – it was called W.R.Yuma first – and they will move their production from Antwerp to Italy, where the plastic waste will be injection-moulded into high-quality sunglasses. In order to achieve that, they wanted to raise 10.000 euros.
“Despite the crazy times we live in, we managed to reach 100% of our goal in just a couple of hours, thanks to our backers,” says founder Sebastiaan De Neubourg. “Our confidence in them was more than justified. But we want to spread our message even further. We want to spark the conversation and make a switch to a circular economy. That’s why we want to get backed even more.”
Innovation is a key aspect of Yuma Labs and that’s why, next to their revolutionary business plan, they also made an Instagram filter of the sunglasses so potential customers can try them before they even go into production. The crowdfunding campaign is still running and consists of one unisex model called Lazlo, available in 4 colours: two transparent frames (the original colours of the recycled bottles) and two coloured frames (brown and black).
