British swimwear brand Toco Swim was founded in 2017 by talented sisters Olivia and Charlotte after noticing a gap in the UK market for affordable, high quality swimwear. Fed up of having to choose between ‘throw-away’ fast fashion, expensive designer brands or importing from Australia with all the added costs and taxes that came with it, they set out to create Toco Swim.
With a Trinidadian heritage, Olivia and Charlotte spent a lot of their childhood visiting Trinidad and Tobago where they were introduced to an overwhelming supply of thong-style bikinis that have since boomed in popularity. The customer centric swimwear brand focuses on classic cuts, timeless colours and most importantly, a collection of pieces that empower women to feel confident and comfortable in swimwear that will last for a long time.
The business was launched from their bedrooms whilst Olivia and Charlotte juggled their day jobs as audit managers at a top accounting firm – now the sisters are busy mums and still run Toco from home, picking and packing all products. The 2020 collection sees the brand grow from a capsule collection of just 2 styles – their core Mayaro Top and Toco Bottoms, which remain their bestsellers today – to a range of 10 styles and 7 colourways loved by thousands of loyal customers worldwide.
