British Fashion Council announces the launch of ‘Great British Designer Face Coverings: Reusable, for People and Planet’, a joint campaign with Bags of Ethics, to manufacture and retail sustainable and reusable non-medical face masks. Designed in London by six British designers – Halpern, Julien Macdonald, Liam Hodges, Mulberry, RAEBURN and RIXO – the project aims to raise £1 million with 100% of sale profits split between NHS Charities Together Covid-19 Urgent Appeal, BFC Foundation Fashion Fund and Wings of Hope Children’s Charity.
The non-medical face coverings are manufactured at Bags of Ethics 100% owned partner factories and provide a reusable and sustainable option for the environment with no single-use plastic. Retailing at £15 for three reusable, washable, fabric face coverings with two protective pouches, the masks are available to buy online through britishfashioncouncil.com and partner retailers. The public is advised to wear face coverings in enclosed spaces where social distancing is not always possible, to prevent inadvertently giving someone else the virus if you are pre-symptomatic or asymptomatic.
Caroline Rush, Chief Executive BFC said: “Fashion is a unifying force and now, more than ever, it is essential that we collaborate and come together to support each other through difficult times. Our ambition is to contribute to the fight against COVID-19, while protecting vital PPE supplies reserved for the NHS. Through this project, we will not only celebrate British designers but also champion sustainability in a time of crisis.”
