Born in Denmark and raised in Sweden, Anine Bing has been a part of the fashion industry since she was 15. She started as a model and collaborated with a number of designers over the years before starting her own eponymous fashion brand in 2012. “I started the collection because I had a vision of a label and a line that epitomised everything I had seen and done in the fashion industry until now,” she said. “I wanted to challenge the industry by stepping away from traditional seasons. I believe that the consumer behaviour has changed drastically over the last years and I wanted to create a brand that follows the movement and need of a modern woman.”
The Los Angeles based brand is trans-seasonal and new items are constantly added to the collection – all in keeping with Anine’s rock bohemian style. Pieces are made with the most luxurious fabrics and details, manufactured in the US and in Europe to ensure the highest quality. The brand’s understated aesthetic is perfectly echoed through each item in the lingerie collection, which can be worn as both underwear and outerwear.
