Launching this week, John Lewis will be boosting support for today’s ‘Virtual Britain’ by transforming and adapting its in-store services and taking them online for the first time to meet the evolving needs of Britain in isolation. The free and bookable, advice-driven appointments will enable the retailer to provide core services to support the nation during lockdown, maintaining its ambition to be there every step of the way for its customers.
Providing advice, inspiration and support, talented and specialist Partners will be on hand to guide customers, whether it’s welcoming a new addition to the family or advice on interior solutions for the home. Customers will be able to book free, one-to-one video appointments with knowledgeable experts all from the comfort of their own sofa. The initial launch will include virtual nursery, home design and personal styling advice with further services, inspirational talks and learning sessions planned to launch at the end of April.
Peter Cross, Director of Customer Experience at John Lewis and Waitrose, comments: “We are a diverse, resilient and strong business, and are wholeheartedly committed to supporting the wellbeing of our customers at this time. Through the power of technology, we have carefully curated these free one-to-one virtual appointments to reflect the needs of the nation during this national crisis. We have gathered our experts from across the country to offer these services initially across nursery, home and styling, with future plans to extend our services across nutritional advice, wine tastings, and tech support to name a few.”
JohnLewis.com has also been a go-to destination for customers looking for daily essentials. The retailer has seen a large number of customers shopping for home office equipment including desks, chairs and laptops as the nation adapts to working from home. Crafting kits and puzzles have also seen sales similar to Christmas as families keep themselves busy during lockdown. The closure of beauty salons and hairdressers across the country has seen a spike in demand for personal care items and hair removal products are up more than eight fold while men’s grooming, including hair clippers have seen sales up nearly 200%.
