Havaianas parent company Alpargatas is spearheading the “Goodwill Partnership” network to unite partners and volunteers who want to contribute in the fight against COVID-19. Roberto Funari, president of the Brazilian company announced: “Our aim is to unite our efforts, starting with actions by the Alpargatas Institute and Havaianas. Initially, we will donate 250 thousand masks, more than 250,000 pairs of shoes, and organise actions focused on the vulnerable communities in the country’s largest cities. We are working on many different fronts and we would like to invite other companies to join us in this initiative.”
The company have temporarily repurposed and adapted the Havaianas factories to make this production possible. Initially Alpargatas will produce 250,000 N95 masks to be donated to the public health services in the Brazilian states of Paraíba, Pernambuco, Minas Gerais and Rio de Janeiro, where the company’s factories are located. In addition, the company will donate 18,000 pairs of shoes suitable for healthcare environments to São Paulo hospital professionals, made in the Havaianas factories instead of flip flops.
Through the Havaianas brand, Alpargatas will donate 100,000 kits of essential products, including Havaianas, hygiene products and food, to vulnerable communities in São Paulo, Rio de Janeiro, Brasília, Salvador and Belo Horizonte.
