Home IndustryShops Figleaves reports 40% increase in sales of comfortable bras

Figleaves reports 40% increase in sales of comfortable bras

by Underlines
Figleaves have seen a 40% increase in customers shopping for unwired comfortable bras in the last couple of weeks, as people are advised to stay home. Victoria Shelton, garment technologist at Figleaves, says: “Our wardrobe needs have changed as we find ourselves at home. We all still need to wear a bra as our breasts need to be supported – due to their weight you may damage your posture or have back pain if your breasts aren’t fully supported – but the good news is we can switch to something super comfortable so we can enjoy that no bra feeling.”
Here are Figleaves’ top picks of the most comfortable options:
  • Pour Moi? Twist Cotton soft non-wired bra – Made with a lightweight padding to give you shape, this soft cotton bra has adjustable straps for a customised fit. With a fresh and pretty stripe across the top cup, it’s totally stylish and even comfortable enough to be worn as a sleep bra.
  • Fantasie Impression bralette – The Fantasie Impression bralette is designed for comfort with non-wired cups with a super soft brushed lining and adjustable straps. The deep under band and opaque wings give extra comfort and contemporary geo-wave lace adorns the cups for a premium look.
  • Sloggi Go Allround bralette – The Sloggi Go Allround bralette is one size fits almost all and is universally comfortable. The 360° stretch MicroModal is breathable and has moisture wicking abilities, truly giving that second skin feeling. With a V-neck at the front and back, it has moulded and lightly padded cups.
  • CK One Cotton unlined bralette – Calvin Klein has just reintroduced its popular CK One range and this cotton unlined bralette is a go-to for at home laidback chic. It is crafted from a cool cotton blend for breathable comfort and features adjustable shoulder straps.
  • Sloggi Zero Feel bralette – Made from exceptionally smooth and soft material and with a seamless finish, it’s the ultimate in comfort. It has lightly padded removable cups with a smooth lining and comfy wide straps.
  • Figleaves Harper Geometric Lace full cup bra – Fit is key to comfort in a traditional bra, so if you are looking for a cup-sized, full coverage option the Harper bra could be for you. The stretch lace cups mould to your shape and the soft scalloped lace edging and ladder detailing provide a stylish touch.
  • Figleaves Millie Lace bralette – Designed in stretch floral lace, the Millie bralette holds the best bralette award in Figleaves’ Customer Choice Awards. It has a plunging neckline at the front, a deep V at the back and its band and straps have a soft scalloped trim. Available in a variety of colours, this is a bralette that very definitely can be worn to be seen so is great for both lounging and dressing up.
  • Figleaves Smoothing non-wired plunge bra – Luxuriously soft brushed microfibre, flat encased seams, cushioned hooks and eyes and especially soft straps and under band are some of the features that combine to create this ultra- comfortable range. The non-wired option is possibly the most second-skin of all and comes with pretty rose gold hardware detailing.
  • Figleaves DD+ Comfort sleep bra – This non-padded and non-wired style offers light support and maximum comfort. Crafted from extra soft model and cool cotton, its thick soft adjustable straps sit gently on the shoulders with no dig and it has a hook and eye back fastening.
  • Chantelle Soft Stretch V Neck padded top – A new favourite with the Figleaves family, SoftStretch is the perfect underwear to work from home but also for yoga, pilates and meditation. Perfect for smoothing support and a natural lift and it feels super soft on the skin. The light padding ensures no mono-boob and the V-shaped neckline is flattering under clothing.

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