Luxury French Lingerie house Louisa Bracq has appointed CiCi PR to handle UK PR starting immediately. “Louisa Bracq is pleased to announce that we have chosen CiCi PR to represent us in the UK. For us the UK becomes more and more important and having an experienced PR agency like CiCi PR is the logical step to support our ambitions,” said Arnold Perizonius, Louisa Bracq Sales Director.
The French family lingerie design house creates high-quality underwear with a focus on traditional embroidery placements, with bras fitting a wide sizing range (B-I in most styles) and a nod to French savoir-faire. The brand is inspired by a real family member Louisa born in 1912, a determined young lady who began a successful couture embroidery house in the 1930’s in Caudry, northern France. In 2007 the company renamed as ‘Louisa Bracq’ under the leadership of Louisa’s grandson Vincent, and the company began to create their own underwear pieces and collections.