Iconic luxury lingerie brand Agent Provocateur is thrilled to announce the appointment of Michelle Ryan as CEO, as part of the ongoing brand strategy to further realise the brand’s potential as the company continues to expand internationally. Michelle Ryan joins Agent Provocateur from Kurt Geiger, where she worked as Buying and Supply Chain Director, having previously worked on the executive board for brands including Diane von Furstenberg, Jimmy Choo, Burberry and Saint Laurent in both London and New York.
“I am delighted to be joining Agent Provocateur,” Ryan said. “The brand is iconic with its ethos of strong, sensual and independently minded women combined with the talent of great design. I look forward to partnering with Sarah Shotton, the brand’s Creative Director, while bringing my commercial expertise and knowledge to the role as CEO.”
As a strategic global leader with over 15 years of luxury experience, Ryan will bring her expertise in developing product concepts with a collaborative approach to drive growth, profit and an engaging customer experience to her new appointment with Agent Provocateur. Further leadership changes see Kerry Neill being promoted to the role of Chief Commercial Officer. Neill will report into Ryan and oversee the commercial strategy, delivering development and expansion across business growth and market-share.
