MarediModa Cannes 2019 was chosen by The Lycra Company for the launch of its new technology for swimwear: LYCRA® FitSense™. This revolutionary technology is screen printed onto fabric containing LYCRA® fibre to deliver targeted lightweight support which can also be combined with visual effects such as patterns or colour blocks. As a result, sewn-in panels or extra seams that may restrict movement and cause discomfort may be eliminated and the consumer’s need for great-fitting, ultra-comfortable garments is satisfied, giving support just where it is needed.
