Established in 2001, Fleur of England has developed and grown into a coveted luxury brand renowned for their unparalleled craftsmanship, dedication to luxury materials and impeccable fit. Spring/Summer 2020 sees the brand blossom and evolve with a new modern logo and key symbol, which invites customers to enter the Fleur of England garden and unlock their perfect fit.
The new logo consists of two major parts: the bold key graphic, combining an F and an E, and the wordmark. Designed in a deep green, the logo showcases a new bold and clean sans serif font with ‘Of England’ now taking a stronger role, in the same size as ‘Fleur’. SS20 will also see new recyclable packaging in the updated branding, giving customers a luxury and sustainable experience.
Founder, Fleur Christacos, comments on the rebrand: “Eighteen years ago, I established Fleur of England. She was a dream I’d had ever since I was a little girl, and over the years she has seriously grown up and matured, becoming the established luxury lingerie label she is today. In her 19th year she is in full bloom and I am excited to see her grow and develop even more.”
