Cotopaxi, the first venture capital-backed Benefit Corporation and Certified B Corp, and one of the fastest growing outdoors apparel and gear brands in the US, is proud to announce its launch in the UK for the AW20 season. Unify Brand Partnerships will be Cotopaxi’s first appointed European distributor, focusing on the UK and Ireland.
“We are thrilled to bring this hot new brand to market in the UK and Ireland, two regions focused on championing proactive and conversation-starting brands, of which Cotopaxi most certainly is,” said Unify BP Managing Director Damian Cooper. “Cotopaxi is a game changer in the outdoor and lifestyle spaces, representing the new wave of consumer-driven brands, empowering the public and advocating for change.”
Launched in 2015, Cotopaxi has staked a claim in the North American marketplace as the go-to brand for cross-generational demographics invested in sustainability, community and connectivity. The upwards growth of Cotopaxi year over year indicates a deep desire for more robust consumer to brand relationships, driven by the desire for experiential opportunities tied to product, as exemplified by Cotopaxi’s popular Questival series and engaging social media platforms.
As a Benefit Corporation, Cotopaxi not only earmarks 2% of proceeds for Cotopaxi Foundation grantees, but also offers an entirely repurposed collection of products, which are created from offcuts of larger production runs and create bold, unique limited edition colorways. Identifying the United Kingdom as the next natural step for wholesale distribution, with its trendsetting consumers and innovative retail opportunities, Cotopaxi is poised to become the benchmark for the next phase of retail, aligning with many consumer views of iconic aesthetic and conscious purchasing.
Cotopaxi Director of Wholesale, Heath Christensen, said, “We are truly excited to be working with Unify BP. The UK and Ireland have a vibrant outdoor lifestyle culture and Unify BP is the perfect partner with a wealth of experience to help us promote our brand mission abroad.”
