Hanro, Austrian luxury underwear, nightwear and loungewear brand has opened their sustainable POP-UP store in Selfridges’ Body Studio on the 16th September until the 13th October. Hanro is well-known and respected for being a leading brand in the segment of highest quality, and timeless style for women and men. High-quality fabrics and elaborate craftsmanship are the cornerstones of the brand. The pop-up shop which focuses on sustainable cotton also plays host to the launch of the new ‘Balance Shirt’ made from 100% Tencel Lycocell.
L – Victoire Geldof of Task PR with Pamela Khamissa, Retail & Key Account Manager for Intimates (UK Rep for Hanro)
The main aim of the pop-up is to communicate the sustainable topic. The concept is very pure and clean, focusing on Hanro’s brand DNA- quality and basics as well as sustainability.
