Agent Provocateur welcomes you into the fantasy world of AP with another iconic, powerful and high energy campaign video. Shot by an all-female team, the campaign encourages women to be unapologetically hedonistic in their attitude towards underwear and their own bodies. Styled by Ursina Gysi, shot by Charlotte Wales and choreographed by Danielle Polanko, the campaign sees a sisterhood of 25 diverse, strong, all-female professional dancers coming together in a cult of dance and desire.
“Agent Provocateur’s Autumn Winter 19 campaign is inspired by the new hedonism: the feeling that comes with looking after yourself, pushing your body to its limits and an unapologetic expression of kinky, sexiness and fun,” said Creative Director, Sarah Shotton. “We wanted the campaign to highlight the sisterhood coming together, exploring how dancing can make you feel alive and how wearing AP can transform you. The diverse troop of women show how it feels to be a woman in 2019 in an Agent Provocateur way.”
The unapologetic collections push boundaries of construction with structure and corsetry that sculpts and highlights the body. From the Rozlyn caged waspie, Prudence high necked ‘almost nothing’ bra to an embellished Manuka playsuit, all pieces are expertly designed to bring feminine curves to the forefront.
