Global sports apparel company, Gymshark, has invested over £5 million in the Gymshark Lifting Club (GSLC), a studio and fitness centre focussing on employee wellbeing and brand innovation. The 55,000 sq ft innovation hub is located within 100 yards of Gymshark HQ in Solihull, where a former warehouse facility has been transformed into a vast studio space to support the brand’s active social media presence along with a state-of-the-art gym, designed to be the best in Europe.
The new space offers more potential for team training and engagement, featuring an ‘X’ shaped central concrete health bar designed specifically as a point for learning and personal training. A 100-person auditorium, R&D factory and multiple high-tech photography studios will support Gymshark in the launch of their new fitness app. The elite space forms a vital part of the brand’s DNA, with its own world class equipment for both fitness and filming. With 13 Olympic-grade weight lifting platforms and outdoor strongman yard space set the scene for a brand that offers style alongside authenticity – a serious work out.
