British eco-friendly swimwear brand 1st Man 1st Woman has launched its #SwimGood campaign to encourage more people to travel sustainably. While awareness of plastic consumption is on the up few people are speaking out about sustainable travel, and the campaign aims to raise awareness of the choices that you can make to ensure tourism can be maintained long-term as well as short-term, without harming natural and cultural environments.
Founder of 1st Man 1st Woman Sandra says: “Travel is a wonderful thing and we all deserve a break from our everyday lives and an opportunity to see the world. The problem is that many of us are taking advantage of the opportunities available to us and choosing to travel excessively or completely irresponsible. The #SwimGood campaign will help make people aware of their environmental impact through travel, and provide them with alternatives to make more conscious decisions.”
Over the coming months, the campaign will educate travellers as to how they can make more conscious decisions. Some of the suggestions include looking into the most sustainable form of transport, being a slow traveller and switching taxis for a bicycle and public transport when sightseeing.
