A new female led fashion-tech brand claims to be revolutionising the bra, from fit to new underwires, using 3D scan and 3D printing technologies as well as in-house developed software. Arí van Twillert launched in Rotterdam last month, founded by design engineer and alumni of TU Delft, Lidewij Vera Arí van Twillert, who combines her specialist patent pending technology, the Curevaris, with traditional sewing skills to create a bespoke bra that fits so perfectly it’s accurate to 0.1mm.
The current way of measuring a bra uses a size system that does not work well, according to the designer. “Every brand has its own fit, despite the same size. That’s why women have an endless search for a bra that fits well. With us our system is custom-made: for example the distance between the cups, the width of the underwire and the depth of the cups.” In fact when creating each bra she uses over 20.000 body measurements to determine precisely where each element should go.
Lidewij believes that this new approach is also better for the environment: “If you have five bras in the closet that you never wear because they look nice but they don’t fit, that’s a waste of production, is not it?” she explains. “Better to just have one that fits perfectly, less pollution, less waste and no returns.” The brand’s first collection, The Fundamentals, is designed and made in house and represents Lidewij’s vision that every lingerie piece should be comfortable and beautiful and that form and function can, and should, be one.
