Witty and glamorous, Parioca is a Brazilian boardshort brand that, just like its name, combines a Carioca bossa with the Parisian je ne sais quoi. Inspired by these two cultures, Parioca offers a touch of playfulness and casual sophistication and was created to fill a void in the Brazilian market, which had limited options of men’s labels that truly captured Rio’s freshness. Unhappy with this scenario, Pedro Rosman – a young, multi-business entrepreneur and globetrotter – decided it was time to inject his creative spin on the Carioca lifestyle into fashion. Et voilá: Parioca was born.
Parioca’s swim trunks are enticing not only because of their origin, but also because of their authentic style and witty prints, as Pedro joined one of Rio’s most renowned designers, Gisela Pecego, to create the label’s porn-chic prints. The beauty behind them is that one has to look closely in order to see the peeping tongues and wandering hands that capture the Carioca’s tropical eroticism and playful attitude. Parioca is available in the UK through BLANC, a platform that intends to facilitate business between Brazilian brands and retailers from all around the world.
