Boux Avenue announces the star-studded cast of its Christmas campaign, #BouxEverAfter, set in a magical land of Christmas fairy tales. With Mummy Diaries and former TOWIE star Sam Faiers as The Fairy Godmother, Eastenders star Jacqueline Jossa taking on the role of The Queen, Made in Chelsea’s very own Louise Thompson playing The Best Friend, and Instagram Star and model Emily Shak as The Enchantress.
The message behind the campaign is to celebrate the everyday leading lady, the women you admire, who make you laugh, are a shoulder to cry on, the women you just can’t live without. The campaign shows each of the characters having fun in the run up to Christmas, modelling the latest Boux Avenue collections from both the lingerie and nightwear categories.
This year the Christmas lounge and nightwear edit features pyjama sets perfect for winding down on Christmas Eve, super soft dressing gowns with matching eye masks, and Boux Avenue has also launched a full collection of Christmas lingerie, featuring matching sets in a palette of rich jewel colours of berry red, mulberry, and emerald.
