“Women continually receive messages about being perfect. But what does it mean to be perfect?” That was the starting point for the new Janira advertising campaign, which focuses on what being perfect really is, and how important comfort, femininity and authenticity are to women. The firm has answered these questions with an extensive range of products that includes Janira’s invisible panties: Secrets, Best comfort, Greta family, Magic band and, new this season, Cotton Band.
Five collections of comfortable, functional panties in super-soft fabrics that don’t feel tight and won’t leave marks. With the technology used to integrate the elastic in the fabric at the back, they are completely invisible and have no thermal seams, so they fit perfectly and won’t move. The band comes in different fabrics, and can be opaque, sheer, fancy or provide figure control.
