Panache Lingerie have appointed Emma Nourry as Head of Marketing, responsible for all brands in the Panache portfolio. Emma previously worked as Head of Marketing for VOW Europe, the UK and Ireland’s largest wholesaler of business products and services and she is based in Sheffield.
Emma brings a wealth of experience to the role having worked with resellers all around the UK and commented to Underlines: “I hope to strengthen the communication and marketing links between Panache and the retailers that we work with, keeping them up-to-date on all our activities, helping them to create more interest and sales through various social media activities, both continuous and on a rolling programme at different times of the year – everything from the January keep fit drive, St Valentine’s Day, spring clean the underwear wardrobe in February and March, Mother’s Day ….”
She intends to create a programme of everyday marketing messages that are easy to use for all retailers, no matter their size, which will facilitate better footfall and sales. “Panache is a brand that stands for confidence, fit and quality with a British heritage and based in Sheffield. We want to give our retail partners an insight and understanding of our new product launches and our commitment to their continued success.”
