British lingerie brand Sculptresse debuts its first UK influencer campaign for Autumn/Winter 2018. Renowned for trend driven, supportive lingerie, Sculptresse has enlisted the support of seven influencers to launch its new campaign: body confidence activist Aliss Bonython; journalist, author and mental health campaigner Bryony Gordon; plus size fashion & lingerie blogger Charli Russon; plus size model Em Smyth; award-winning plus size fashion & lingerie blogger Georgina Horne; and plus size blogger, mother and self-love campaigner Lauren Dungey.
Exploring “The fit. The form. The feeling” of a properly fitted bra, the narrative focuses on real opinion, discussing the ways in which wearing Sculptresse enhances each of their curves and how this in turn makes them feel. The campaign is a true celebration of individuality, of all body shapes and sizes, cementing Sculptresse’s position as a specialist in D-K lingerie and an unrivalled authority in fit.
“The Sculptresse campaign ‘The Fit, The Form, The Feeling’ really captures the ethos of ourbrand. The fit of each and every Sculptresse bra is paramount, they are specifically designed to complement curves and support larger cup sizes, in turn making women feel empowered,confident and above all else comfortable,” said Denise Shepherd, Global Sales Director. “Our brand ambassadors for the campaign include social influencers, journalists and authorswho see the importance of a well-fitting, supportive bra that also looks beautiful. These ambassadors are the perfect women to share their honest opinions about their experienceswith lingerie and how Sculptresse makes them feel.”
