Bold in its approach and unapologetic in its creativity, in 2019 Pure London’s Festival of Fashion willredefine disruption for the fashion community. In this time of uncertainty, Pure London’s aim is to act as an agent of change, striving to help the industry navigate global issues in the fashion industry, including the storm that is Brexit, by providing a platform to answer the key questions many are too afraid to ask and by pursuing the following manifesto:
+ Be Bold
+ Be Brave
+ Take a Stand
+ Embrace the change
+ Challenge the status quo + Join the Power of One
Following the success of the Power on One pledge campaign launched during the July18 show to further the UN Global Goals for Sustainable Development, Pure London will continue to evolve and build on the progress made towards creating a more sustainable future for fashion, driving the industry to continue to make their pledges and join the Power of One campaign. Further details are currently under wraps but Pure London can reveal that the February19 show will feature a graffiti-style pledge wall for visitors to interact with. Under new ownership of the ITE Group, plans continue to create a unified Festival of Fashion across London, alongside Scoop and offering collaborative solutions to benefit visitors to both shows.
Julie Driscoll, Managing Director of Pure London and Pure Origin says: “2019 looks set to continue the uneasy balance between political and economic uncertainty alongside inspiring creativity, innovation and the mindset to make real changes that last, advocate better practice in the fashion industry, and deliver a better world for future generations. We have some exciting plans afoot for Pure London and Pure Origin and look forward to sharing them with you soon.”
