Platinum award-winning maternity and nursing lingerie brand, Bravado Designs, is thrilled to announce the launch of its Petal Soft™ Buttercup Nursing Bra in leading UK department store, John Lewis & Partners. Part of the brand’s highly anticipated Petal Soft™ Collection, the bra is now available at the flagship Oxford Street store and White City as well as online.
Bravado Designs’ wire-free Buttercup Nursing Bra features luxurious Petal Soft™ fabric for ultimate comfort, while offering a modern, feminine and smooth silhouette. Featuring convertible criss-cross straps for additional support, with super soft foam cups which gently stretch to accommodate changes in body shape throughout motherhood, the Buttercup Nursing Bra is ideal for the various transitions through pregnancy and perfect for breastfeeding with full drop away bra cups for maximum skin-to-skin contact. Available in two neutral colours, black and bare, in exact cup and band measurements up to an FF Cup with an added complimentary bra extender included, this new launch is sure to be popular with mums across the UK.
Global Business Development Manager at Bravado Designs, Hinh Luu commented: “We’re delighted that the John Lewis Partnership team has selected our Buttercup Nursing Bra to add to its hand-picked maternity and nursing lingerie collection. Made with our softest fabric to date, it is a beautiful, feminine design that offers comfort around the clock without compromising on style. We’re confident mums will love our Buttercup Nursing Bra and look forward to working with the John Lewis team.”