Marie Jo L’Aventure is inspired by the Nordic fjord landscapes and the sheer power of simplicity, accompanied by discreet details, defines this collection. Luxurious simplicity plays with the expressive contrast between classic elegance and Scandinavian minimalism, translating rugged nature into abstract class. This results in a graphic collection that sees the Chanel plaid make a comeback and the denim look is given an elegant interpretation.
Sporty chic dominates the collection with special attention being paid to creating the perfect fit and the collection encapsulates intense luxury comfort for every-day wear. The colour palette and floral prints have been influenced by the work of American painter Ellsworth Kelly who was known for his minimalistic use of colour and natural floral drawings and abstract flowers flourish in fine line drawings on smooth cups.
