Maredamare, the benchmark exhibition that each year gathers over 250 established and new brands at Fortezza da Basso in Florence, reveals the four themes that will define the beachwear tendencies for SS19. This thorough and attentive style analysis was carried out by extracting the directions given by world-top trend forecasters and the main players in the sector.
BOTANICAL BLISS
A tribute to the abundance of nature and its magnificence, in a journey to discover its most welcoming traits. Botanical printings in high definition, saturated snap-shots of flowers, fruits and leaves that lead us to a paradise way of life.
ESCAPOLOGY
Everything that seems incomprehensible and impossible to tag. Abstract art as a Stargate towards the unknown, a secret passageway to discover graphic signs and symbols. Falsely unknown compositions that together unfold new languages.
CUT OUTS
New cuts, new inserts, new silhouettes. The body appears to fit to new shapes if the fabric does not follow the patterns. Tears, graphic cuts, belt loops renew the bathing suits in a mathematical play be them plain or bold. From the most classical, romantic spirits to the athletic ones.
NOMADIC ATTITUDE
The journey as an introspection into new symbols of a classy semiotics composed of ancient languages mixed together to create a new and sophisticated nomadic style. From North African lands to the Middle East, in a rebirth of the Old Salt Route that embraces remote cultures taking on board their innermost traits.
