Luxury sleepwear brand Desmond & Dempsey has selected 7 Mercer Walk for their UK debut pop-up store, launching on 31st May until the 11th June. Founded by husband and wife, Joel Jeffery and Molly Goddard, the brand creates irresistible nightwear, which evokes the pure joy found on Sundays.
The 3,800 sq ft pop-up store will be showcasing a curated selection of goods along with Desmond & Dempsey’s limited edition capsule ‘Editions of 104’ which will be exclusive to the pop up, and the brand new ‘Le Jardin’ collection which will be available along with Desmond & Dempsey’s ‘Originals’ range. In celebration of the ‘Le Jardin’ collection, the pop up will bring the excitement, electricity and spirit of the Moroccan Souk to London. During their time at Mercer Walk, an array of ticketed activities including yoga, terrarium planting and life drawing will take place in the space all curated to ignite the senses of Sundays.
Molly Goddard, co-founder of Desmond & Dempsey, commented: “Following our concession’s success in Liberty’s, Mercer Walk is the perfect position to further our brand and we are excited to open the store and launch our new product range within a truly Moroccan experiential environment. The pop-up isn’t really about the PJ’s, it’s about the mood and senses of a Sunday. While I was in Morocco, I fell in love with their craftsmanship and generosity. Breakfast was never just a meal, it was a feast served on beautiful dishes they had made themselves. It made such an inspiring start to the day; we just want to give people that same experience.”
