In its new YOUR WORLD. YOUR RULES. global campaign, Lascana celebrates feminine strength and assertiveness with the world-famous top model Alessandra Ambrosio. Through Alessandra the brand is represented by a woman who quite effortlessly manages to combine success and femininity, exactly what the new campaign stands for.
With slogans such as “You can wear anything you stand for” or “What I wear underneath? Character.”, Lascana wishes to encourage successful women to accept their individual kind of sexiness. This is not just about professional success, but success in all areas of life, and the strength emanating from Ambrosio in the campaign aims to inspire other women to live by their very own personal rules.
“With Alessandra Ambrosio we have found the perfect messenger for our upcoming international SELF-HAPPINESS campaign YOUR WORLD. YOUR RULES,” said Sarah Rissen, Head of Multi-Channel Marketing at Lascana. “Alessandra stands for independence, effortlessly combining the roles of mother and career woman while celebrating her femininity. We are fascinated by Alessandra’s strong personality and the way she embodies our new campaign claim which aims to emotionalize our brand.”
