Iconic French lingerie brand, Simone Perele, celebrates its 70th anniversary in 2018 and will be launching its 1948 collection this AW.
In 1948 Madame Perele set up a small workshop in Paris and her working credo, ahead of its time, was “in order to reveal a woman’s beauty, we must liberate women’s bodies.” The contemporary offer recreates traditional styles from the late Madame Perele: from beautiful satin corsets with elegant top-stitched branding along the neckline to stunning edgy bustiers that accentuate women’s curves. Easily paired with boyfriend jeans and a chic kimono for a stylish day-to-night look.
Simone Perele is available in over 120 independent retailers and department stores throughout the UK & Ireland.
