Mimi Holliday is delighted to announce that all AW18 appointments will be hosted in ‘Mimi’s’ World’ for the first time. National and international buyers will be welcomed into a fresh and personalised experience at the label’s flagship store in London’s Primrose Hill, setting the perfect scene in which to view the Dolce Lux collection with a model.
Evans says of opening the flagship store: “It’s exciting to have one destination to enter into Mimi’s world and we can’t believe we haven’t done it sooner. Our exclusive store showcases all Mimi Holliday collections; from the perfect every day essentials through to the Lux collections, exclusive collections and one off creations and accessories which are created only for Mimi. With an average time in store per customer of 45 minutes, we can see that Mimi is doing something special in store!”
Dolce Lux marks a turning point for the brand and for the first time focusses on Mimi Lux, offering an exquisite and truly Mimi collection with only the finest of designs making the edit. Appointments with the brand’s Global Distributors in the US, Benelux and Australia will continue as usual at Curve New York, Lingerie Pro and Body Fashion. For all enquires contact Louisa Jarman (+ 44 207 636 7060 or louisa@damaris.co.uk).
