At the end of October, Lisca opened its first monobrand store in Salzburg, Austria. The brand is one of the leading manufacturers of women’s lingerie and swimwear in the European area, offering lingerie, sleepwear and swimwear across specialised boutiques and almost 130 monobrand stores in Europe.
“Lisca’s brand is a perfect fit for the people of Salzburg, who appreciate beauty and quality,” says Slavica Rilak, Lisca’s sales manager for foreign markets. “With our first store in Austria, we are starting a new chapter of our brand’s story on the western markets. We believe that from now on, Lisca will be more often found in Austrian and international underwear drawers.”
