This year Boux Avenue will continue their partnership with Breast Cancer Care by donating 10% of the retail price on all sales of the Reagan and Aimee bras throughout Breast Cancer Awareness month. In addition, customers will be able to add an optional £1 donation to purchases made in-store and online. Boux Avenue will highlight the activity in their store windows and also hold a ‘Ladies Evening Shopping Event’ to help raise awareness as well as working on their own internal fundraising.
Sue Dover, Group Marketing Director comments: “The work that Breast Cancer Care does is invaluable to women and their families who have been affected by breast cancer, providing a much needed support network to those in times of need. We feel very privileged to be working with them and are proud to be doing our bit to help support their mission.”
