On 10 September, the first FALKE flagship store will open in Beijing as a further step ahead in the company’s international expansion on the Asian market. The brand’s women’s and men’s legwear as well as the FALKE Ergonomic Sport System collection will be offered on 200m² in the impressive China World Trade Center, located in the heart of Beijing’s business district.
An inviting glass front with screens reflects the brand’s innovative strength. Inside, materials and qualities testify to the long-standing manufacturing expertise of FALKE. The store combines the attributes of both modernity and tradition in an elegant way and makes the FALKE World even more tangible. “Beijing as an international city is a trend-setting Asian economic market. Opening this metropolis with our store is a further component of the FALKE globalization strategy,” commented the Managing Partners of the FALKE Group, Paul and Franz-Peter Falke.
