With the launch of its first collection, British activewear brand Adrenna is challenging traditional mass-manufacturing by making sustainable activewear in London using technical Italian fabrics. Adrenna invites the customer to get directly involved with customising features of their activewear – from colours to lengths and clasp styles – to their own tastes, styles and workouts.
The name “Adrenna” derives from adrenaline and the brand is all about enabling women with the ability to harness their adrenaline to achieve or do something positive. Driven by lasting style instead of passing trends, every piece is made to order with a usual delivery period of 14 to 21 days, just for the individual, and the brand is launching with pre-orders to be delivered within 6 to 8 weeks.
