Following demand from local customers, Bravissimo will open a brand new concept store in Chelmsford town centre this summer. Designed to put Bravissimo’s customers at the heart of the in-store experience, the new shop will give them the opportunity to share their experiences through the display of photos and testimonials, with each changing room being names after one of Bravissimo’s loyal customers. The 2,800 sq ft outlet will be the 27th UK store to be opened by Bravissimo since it first started operating 22 years ago from Founder and Chief Executive Sarah Tremellen’s front room.
“When I started the company 22 years ago, the aim was to provide an environment for big boobed women to feel good about themselves,” Sarah says. “There’s a real sense of fun and community in our brand so we wanted to design our new store to reflect this and to create an inclusive, confident-boosting and fun shopping experience. Our customers in Essex have been asking us to open a shop in the city centre for a while and we’re thrilled to be able to finally grant their wishes. It’s a great location and we can’t wait to see all our customers – both old and new.”
