Swedish maternity brand Boob launches the Emma Elwin x Boob sustainable capsule collection, in partnership with Emma Elwin, stylist and co-founder of the digital fashion magazine Make it last. Consisting of four timeless garments made of sustainable materials with dual functionality for pregnancy and nursing, the pieces form a complete mini-wardrobe for the modern mother.
The clean and elegant capsule collection features a multi-functional dress/tunic, a wrap top, a T-shirt and a pair of kick flare trousers, available in black and off-white. The garments are being produced in Portugal from sustainable materials such as organic cotton and lyocell, and certified according to the STANDARD 100 by OEKO-TEX®.
“Just like Boob, Make it last works to inspire choices that are better for the environment and more sustainable for the future. Working with Emma on the Emma Elwin x Boob collection has been an inspirational journey and I’m proud to launch a collaboration that feels so aligned with Boob’s philosophy,” says Mia Seipel, Boob’s founder and creative director.
“When I started working on the collection I was nursing my son Dylan. I wanted to create timeless key pieces that would be the only items one would need during pregnancy and nursing – garments you could wear together and with other wardrobe favourites,” said Emma Elwin. “The wrap top was inspired by a aikido jacket and the dress/tunic can be worn in three different ways to produce a lovely silhouette with or without a pregnant belly.” The limited edition collection will be sold exclusively through Boob’s website www.boobdesign.com from March 1, and the first 50 customers will receive an organic cotton shopping bag with a print specially designed by Emma Elwin.
