Bendon are pleased to introduce Heidi Klum Intimates Solutions to the UK market, a collection of fashion accessories which has already found its way into 2,000 stores in the USA. Daniel Davies of HK Intimate Solutions says Solutions have been an instant hit in the USA: “There is wide distribution in parallel settings and the brand also fits nearly into cosmetic stores as well as usual outlets.” The line comprised of fashion tapes, straps, bra converters, nipple covers and more, will initially be launched at 249 Boots stores throughout the country.
Eugene Culhane of Bendon UK commented: “The prices are moderate for a wider demographic and the packaging has been key to the success of the brand with its consumer friendly appearance and space-saving compact design.”
