Christmas 2016 sees the launch of a brand new Agent Provocateur interactive campaign, ‘Naughty or Nice‘, starring British actress Juno Temple who perfectly embodies both innocent and confident personalities. The campaign focuses on women and their duality, and will guide them to their naughty or nice side through an interactive video which allows the viewer to move between the Naughty and Nice scenarios by tapping the screen or pressing the ‘N’ button on their keyboard.
The video features key styles from Agent Provocateur’s Autumn Winter 2016 collection including the festive and glitzy Sparkle range, rubberised lace Deziree corset and the season’s best selling Essie range. Each of the 120 boutiques has been given a ‘naughty’ or ‘nice’ theme and will be merchandised accordingly, also offering complimentary bespoke illustrated wrapping service and a limited edition set of lenticular cards.
