British lingerie brand Mimi Holliday is returning to Moda Lingerie & Swimwear Show this August after a four-year absence. Following the brand’s success at The Lingerie Edit and in Lyon, Mimi Holliday is continuing its expansion plans through a new partnership with Ken Campbell at Straps Ltd Intimate Apparel Agency which have been appointed as the brand’s UK Sales Agent.
With over 30 years of intimate apparel experience, Campbell has previously served as Sales Director for Playtex/Wonderbra, Sales Director for Pretty Polly and also as Sales Director for Gossard. He says: “We are very excited and pleased to be working with Mimi Holliday, and are looking forward to presenting the stunning new SS17 Collections to Trade in the coming months.”
