REDValentino is pleased to announce the official opening of the label’s new flagship store, located in Rome’s Via del Babuino, boasting a new concept developed by Creative Directors Maria Grazia Chiuri and Pierpaolo Piccioli together with renowned designer and architect India Mahdavi.
The new Autumn/Winter 16-17 Pre Collection was unveiled in an exclusive event at the new flagship store, which included a live performance by street and crochet artist London Kaye. The American artist also created a unique and colourful installation within the store window inspired by the latest collection, dedicated to spontaneous, eccentric, passionate girls who represent the kaleidoscopic joys of femininity.